Mid-Century Modern Freak

Atomic. Futurist. Populuxe. Googie. Modernist. Vintage Pop Culture.

1950s Westinghouse | “Total Electric Living” - A look at the typical American family in the Atomic Age and how they live luxuriously in a fully functional and futuristic home through the wonders of electricity.

"Imagine this: Total Electric Living… where electricity does absolutely everything: heats, air conditions, cooks, preserves food, lights, entertains, encourages hobbies, makes it the easiest way ever for you and your family to be happier, healthier, to live fuller lives." - Westinghouse Corporation

Source: thriftshopromantic.blogspot.com

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    atomic age optimism
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    I want one
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  18. asaucerfulofcinema said: The last year I visited an abandoned workers facilities in a hidroelectric dam, here in Spain, and all the air conditioner machines were Westinghouse, from 1952. Spain in the 50s was very poor, so air conditioned was a great luxury/exotic thing.
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    midcenturymodernfreak (via) 1950s Westinghouse | “Total Electric Living” “Imagine this: Total Electric Living… where...
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