Mid-Century Modern Freak

Atomic. Futurist. Populuxe. Googie. Modernist.

1963 Chevrolet Testudo Concept

by Nauman Farooq

Designed by a young Giorgetto Giugiaro at Bertone, the car was first revealed at the 1963 Geneva Motor Show. Its styling shows that many car companies took notice and incorporated some of its design language into their future models.

The Testudo – Italian for turtle, was based on the humble underpinnings of the Corvair Monza, so while it may look like it is doing 200 mph standing still, in reality, its 2.4-liter air-cooled, flat-six only developed 81-hp. So speed was not its forte, but it can probably handle quite well thanks to its fully independent suspension setup that featured telescopic dampers and anti-roll bars.

This one-off prototype is fully functional. Giugiaro once even used the car to pick up his wife, Maria Teresa, from Fiat, where she worked in their design studio. He recounts being swarmed by the employees, most of whom missed their trains home because they were admiring the car.


The Testudo however was badly damaged while filming a promotional film for Shell, and resulted in the car just sitting in Bertone’s warehouse for decades. The car was thankfully restored in the ’90s when designer Luciano d’Ambrosio joined the firm. The car made its first public appearance in 30-years when it showed up at the 1996 Pebble Beach Concours event.

Source: driving-dutchman.com | boldride.com | autoguide.com

  1. retromaniak reblogged this from midcenturymodernfreak
  2. mannybricks reblogged this from midcenturymodernfreak and added:
    1963 Chevrolet Testudo Concept by Nauman Farooq Designed by a young Giorgetto Giugiaro at Bertone, the car was first...
  3. peace-of-attrition reblogged this from midcenturymodernfreak
  4. mustangsteve reblogged this from midcenturymodernfreak
  5. dayowl reblogged this from retropopcult
  6. retropopcult reblogged this from midcenturymodernfreak
  7. manofbrass reblogged this from midcenturymodernfreak
  8. zenmasterthis reblogged this from oneinch
  9. clsosa reblogged this from saladfork
  10. bigbenalpha reblogged this from midcenturymodernfreak
  11. melvillemifunemtumekonigsberg reblogged this from midcenturymodernfreak
  12. luizsiqueiraneto reblogged this from midcenturymodernfreak
  13. right-brainiac reblogged this from midcenturymodernfreak
  14. tanya77 reblogged this from midcenturymodernfreak and added:
    Another sad reminder of how...manufactures haven’t dedicated any effort to
  15. oneinch reblogged this from midcenturymodernfreak
  16. saladfork reblogged this from ianborthwick
  17. motorsport-legends reblogged this from ianborthwick and added:
    1963 Chevrolet Testudo Concept Designed by a young Giorgetto Giugiaro at Bertone, the car was first revealed at the 1963...
  18. midcenturymodernfreak posted this
Comments
blog comments powered by Disqus