Mid-Century Modern Freak

Atomic. Futurist. Populuxe. Googie. Modernist. Vintage Pop Culture.

Before & After

1n 1967, Yugoslavian leader, Josip Broz Tito loosened visa requirements for foreigners and opened his country’s borders to Western tourists. By 1973, 28 casinos opened and flourished. A few were owned by the government and the rest were products of foreign and private investors who took advantage of a loophole allowing them to take all their profits out of the country without paying any tax.

It was through this loophole that Penthouse founder, Bob Guccione and Croatian firm Brodokomerc opened the luxurious Penthouse Palace Hotel & Penthouse Adriatic Club aka The Haludovo Palace Hotel. Guccione could not resist the thought of opening a Penthouse-branded casino/hotel behind the Iron Curtain, as well as his intention to end Cold War differences. After investing $45 million into the resort and half a million into advertising, the hotel opened in 1972. Ungodly amounts of lobster and caviar were consumed by guests everyday. Heads of state, with the likes of Saddam Hussein and Olof Palme, enjoyed the the opulent amenities, which included a rumored swimming pool filled with sparkling champagne. No expense was spared to attract and pamper their high-end clients.

One major problem was that Yugoslav citizens were not allowed in the casinos and middle class foreign tourists stayed away. This was a source of revenue badly needed for the overspending resort. By 1973, the Haludovo Palace Hotel was bankrupt. Without Guccione, the worker-run hotel operated until the fall of communism and Croatian War of independence, which kept tourists away. The ultra modern building situated on the Croatian island Krk north of Malinska, now stands vandalized, abandoned but structurally intact.

Via: 1 | 2 | 3

  1. feelikeadoll reblogged this from vintagevandalizm
  2. cheeseberriebones reblogged this from vintagevandalizm
  3. bowl--of-oranges reblogged this from vintagevandalizm
  4. chinkedupchick reblogged this from vintagevandalizm
  5. cupcakethoughtsofme reblogged this from vintagevandalizm
  6. vintageblossom reblogged this from vintagevandalizm
  7. amby-chan reblogged this from vintagevandalizm
  8. recklessam reblogged this from vintagevandalizm
  9. concretejunglegym reblogged this from vintagevandalizm
  10. vintagevandalizm reblogged this from anything-classic
  11. kammtatpicha reblogged this from anything-classic
  12. juiceklothyer13 reblogged this from midcenturymodernfreak
  13. design-sanctuary reblogged this from midcenturymodernfreak
  14. thundereign reblogged this from midcenturymodernfreak
  15. ibeeznasty reblogged this from midcenturymodernfreak
  16. freddiemeade reblogged this from midcenturymodernfreak
  17. alittlelateforalot reblogged this from midcenturymodernfreak
  18. dcy3 reblogged this from midcenturymodernfreak
  19. moonflorals reblogged this from cherush
  20. cherush reblogged this from broskvovyledovycaj
  21. broskvovyledovycaj reblogged this from europeandaisy
  22. narohdethan reblogged this from midcenturymodernfreak
  23. europeandaisy reblogged this from midcenturymodernfreak
  24. ciraida reblogged this from artifactish
  25. lintyjellidonut reblogged this from midcenturymodernfreak
  26. codestothestars reblogged this from midcenturymodernfreak
Comments
blog comments powered by Disqus