Mid-Century Modern Freak

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Bauhaus Modernism in Graphic Design | Swiss Designer Erik Nitsche

by Fosco Lucarelli

"Bringing the Atom into the American Homes: Erik Nitsche illustrations for General Dynamics"

In the early fifties, at a time in which General Dynamics needed to foster its image as a purveyor of peace and progress instead of a weapon producer, its only option was to express a graphic means to present peaceful uses for the atomic power. Nitsche developed a communication strategy based on scientific imagery and geometric patterns inspired by Paul Klee over grey and cream backgrounds, through the split fountain technique. - Via

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