Mid-Century Modern Freak

Atomic. Futurist. Populuxe. Googie. Modernist. Vintage Pop Culture.

Bauhaus Modernism in Graphic Design | Swiss Designer Erik Nitsche

by Fosco Lucarelli

"Bringing the Atom into the American Homes: Erik Nitsche illustrations for General Dynamics"

In the early fifties, at a time in which General Dynamics needed to foster its image as a purveyor of peace and progress instead of a weapon producer, its only option was to express a graphic means to present peaceful uses for the atomic power. Nitsche developed a communication strategy based on scientific imagery and geometric patterns inspired by Paul Klee over grey and cream backgrounds, through the split fountain technique. - Via

  1. z0a4 reblogged this from midcenturymodernfreak
  2. edgarsaitjones reblogged this from midcenturymodernfreak
  3. tamaratomoro reblogged this from midcenturymodernfreak
  4. theelaggers reblogged this from zubbyzub
  5. haakonbrouwer reblogged this from pappawheelie
  6. fishnetsandmaliceaforethought reblogged this from pappawheelie
  7. aventure-digitale reblogged this from mimilin
  8. mimilin reblogged this from otterues
  9. otterues reblogged this from pappawheelie
  10. areyoureadyareyouready reblogged this from pappawheelie
  11. pappawheelie reblogged this from cecimonster
  12. midcenturymodernlook reblogged this from midcenturymodernfreak
  13. mumeditation reblogged this from midcenturymodernfreak
blog comments powered by Disqus